Set Up A Webinar Quickly!
If you want an effective way to communicate with hundreds, even thousands of people, look no further than a webinar. This modern tool enables you to present your ideas, products or services to tons of people all at the same time. All it takes is a few simple steps to plan out a webinar.
Step 1: Design a presentation with a strong call to action.
Whether you are using the webinar to sell condos or tell them you are the best dentist in town, every webinar should have a call to action. That “call to action” could be go to my web site and buy my product …or it could be pick up the phone and schedule an appointment, but the goal of every webinar is to get the webinar attendee to DO SOMETHING! Never forget this.
Create a powerpoint presentation that educates and engages your attendees. Tell them exactly what you want them to do and how to do it. This is the most fundamental rule of webinar planning.
Step 2: Choose a webinar hosting company.
As you think about your needs and your budget, you will want to pick just the right webinar hosting company. There are lots of options. If you think you will have no more than 1000 people and you are going to host lots of webinars in a year, your best bet is GoToWebinar.
Step 3: Set up your webinar.
Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.
Polls are a great way to generate interaction with your attendees. A good poll question would be, “What is stopping you from achieving success in (your topic).” You would show four obstacles and allow them to choose the most important obstacle to them.
This will prompt them to acknowledge a problem they are not easily able to fix. They then see the results of the poll live on your webinar and realize there are others who have the same problems. In many cases, they see their need for help and want to buy your products or services.
You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.
Also, ask them if they would recommend your product or service to their friends and family. If they answer “yes,” then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!
Step 4: Create your own registration page.
After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.
One million dollar tip: ask for full-contact information on your registration page. That way you can send them an automated phone message right before the webinar to remind them (they will thank you for this!). And if you have their mailing address, you can follow up after the webinar with postcards or sales material.
If you feel up to it, you can even offer a special price or package to encourage more sales.